The Murray Valley Trail is a way to discover and experience the Murray Valley and Australia's greatest river system from the mountains to the sea
The Murray Valley Trail provides a backbone, which links and promotes a network of tracks and trails on public land to improve community understanding and knowledge of the Murray River, its ecosystems, Indigenous culture and heritage, from the mountains to the sea.
The Trail, winds through three states, providing tourism and recreational business and employment opportunities, promoting healthy lifestyles, recreation and community development, while helping to protect a vast natural resource.
The Murray Valley Trail project is underpinned by a need to improve our understanding and knowledge of the Murray River's ecosystems and fragile ecology, as well as the importance of protecting and enhancing the river's environment. The trail will build on and enhance sustainable environmental tourism, recreation, business, community development and employment opportunities of the Murray Valley while also protecting a vast natural resource.
THE TRAIL WILL...
The Murray Valley Trail will not be a 'built' path or track but a clearly identified backbone that will make use of and connect existing and proposed roads, forest trails, bike paths, walks and tracks close to the River Murray. The Trail will avoid major highways, linking up and promoting existing and proposed trails and tracks (on public land) the length of the Murray Valley.
As well as the environmental, eco-tourism, health, education and recreation benefits, a feasibility study/ business plan anticipates that the Murray Valley Trail has the potential to:
MARKETING AND SIGNAGE
A marketing strategy will include booklets and brochures explaining the Murray Valley Trail with information about the river, environmental features and major points of interest. Publication's will include maps, accommodation, access to water, distances, estimated times for trave, suitability for families, safety notes, food, wildlife, etc. Signs will clearly indicate the Trails route and linkages and will be consistent with state and national signage.
A web site will advertise the Trail, promote the natural beauty of the River Murray and provide information to attract people to the network of tracks and trails along the Murray Valley.
Regional tourism and business associations could promote the Murray Valley Trail through their existing networks. These organisations can also add value to the Trail by developing or participating in marketing strategies. Development and maintenance of the Trail offer commercial sponsorship opportunities, particularly by food industries throughout the Murray Valley.
The Murray Darling Association is managing this project. The Association has membership of 90 regional councils along the Murray, Darling and other rivers in New South Wales, Victoria, Queensland and South Australia. The Association has been promoting a sustainable environment and development since 1944.
The Trail's development will be a partnership of Local Government, governments and community groups. A steering committee has been established with representatives from Local Government, community, tourism, regional development and governments from the three states.
The Murray River is Australia's greatest river and one of the world's significant catchments. The river sustained indigenous people, provided a highway for explorers, water for settlers and inspiration for artists. The Murray's water contributes to the nations wealth and is crucial for the environmental health of Australia. Extending the length of the Murray Valley through NSW, Victoria and South Australia, the Murray Valley Trail will allow visitors to experience the magnificence of the Murray River and its inspiring environment, heritage, culture and beauty.
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